We were shocked to find out that only 3% of total philanthropy supports environmental causes.

Ailuna’s core purpose is to help individuals to build habits that benefit them and the planet, but we know our impact can’t simply be measured by the actions of Ailuna users. Our own habits as a business are a key part of making sure we can have as much of an impact as possible.

1% for the Planet gives us the opportunity to seek out and support causes that are aligned with our own values, connect with other businesses and individuals to help amplify their stories, and accountability.

By committing to donating at least 1% of our annual revenue (not profit), we know that we’re on our way to building a movement within a movement, and every one of our users will be a part of it.

Read more about why we joined in this blog post.