The reason we built Ailuna is to help people build lasting new habits. Not to try a new thing every day - which might be fun, but doesn't drive change.

We know from experience, backed by science, that for a new habit to stick, it's important to:
  • Keep doing the same new thing for a period of time. Not just a couple of days
  • Not try to do too many new things at the same time

How long does it take to build a new habit?

It varies from habit to habit, from person to person. For many people it's a month. For some it's less, for others it's more.

That's why we built most actions as three stages:
Stage 1 is a week, Stage 2 is another week, and Stage 3 is two weeks. In total one month.

Each new habit is a personal commitment to change. Our actions are fun but require a bit of effort to complete.

That's why only two Stage 1s can be done at the same time!

If you're interested in reading about the science behind building lasting habits, here's a good article: